When I first saw an advertisement for SmileDirectClub on Facebook, I watched the video and the first thought that popped into my head was, “You can’t do that! It’s against the law for a non-dentist to practice dentistry, you can’t move teeth without an in-person visit to the dentist and you need an x-ray!”
I immediately messaged SmileDirectClub and told them so.
I was shocked by the response. I learned that the people who invented SmileDirectClub were also behind revolutionary direct-to-consumer businesses in dialysis, contact lenses and hearing aids. Once I understood SmileDirectClub and how it would help millions of Americans who can’t afford the time or money to visit an orthodontist for traditional treatment, I was convinced.
I’m excited that more people will have access to the smile of their dreams – more convenience and more affordability is always a good thing in health care!
SmileDirectClub, like Uber and Amazon, is revolutionizing the dental industry. It is only natural that non-invasive, elective treatment like orthodontics should become more convenient, less expensive and more accessible with time and advances in technology.
Currently, less than 3% of Americans can afford orthodontic treatment, and that is just unacceptable. I’ve diagnosed and treated hundreds of SmileDirectClub cases now, and I can tell you with certainty that this company can help most people achieve a smile that they are proud of for less money and in the comfort of their own home. With a licensed dental professional evaluating, qualifying and overseeing each and every case, you can rest assured that patient health, safety and satisfaction are our primary goals!
I hope that my fellow dentists will wake up and realize that we, as health care providers, have an obligation to increase access to care for ALL Americans.
Ben Burris is an orthodontist by training and an activist for increased access to care by choice. A devout contrarian, Burris is known for taking on controversial and even distasteful topics and is willing to stand, unflinchingly, in opposition to the majority viewpoint whenever he believes it necessary. You can see more from Ben and contact him at OrthoPundit.com.