To celebrate the Grin Opening of our 200th SmileShop located in Beverly Hills, we invited our Club members in to eat, drink, and smile with us.
All day long we danced to the DJ and served up wine and mimosas, treats, and small bites as Club members took advantage of grin-inducing perks like complimentary professional teeth whitening, a selfie station, manicures, and more.
SmileDirectClub Co-founder Alex Fenkell cut the ceremonial ribbon to mark the opening of the shop with help from Beverly Hills Mayor Julian Gold and former Mayor and current City Council Member Lili Bosse.
Anastasia Beverly Hills was on site for lip touch-ups to keep everyone’s smile Instagram-ready.
Club members created their own custom nail polishes blended by beauty guru Giella.
MiniLuxe pampered Club members with manicures.
Want to come see our Beverly Hills SmileShop for yourself? Ready to start your own smile journey at one of our other SmileShops across the country? Schedule your free 3D scan today.