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Making smiles more affordable than ever before

SmileDirectClub invisible aligners make transforming your smile easy and affordable. Since 2014, SmileDirectClub has helped more than 200,000 customers across America smile bigger! Everyone deserves a smile they feel proud of, and it shouldn’t be too difficult or expensive to do that.

Nearly 80% of the U.S. population could benefit from orthodontic treatment, yet only 1% actually receives it each year. The vast majority of people are not able to afford the $4000–$8000 price tag and numerous days off work or school required for all those appointments you need with traditional orthodontics.

That’s where SmileDirectClub comes in – and we’re excited to announce today that we’re lowering the cost of our impression kits to make straight smiles more affordable than ever before!

How SmileDirectClub got its start

Our co-founders, Alex Fenkell and Jordan Katzman, first met at summer camp at the age of 13 – a time when most smiles come fully loaded with wires and rubber bands. The two remained friends and, years later, reflecting on Alex’s metal-mouthed youth, decided there had to be a better and more affordable way to straighter, whiter teeth.

Fenkell and Katzman teamed up to democratize orthodontics, and SmileDirectClub was born.

Our mission

The SmileDirectClub mission is crystal clear: making it affordable and convenient to transform your smile.

As the pioneer in teledentistry, we believe everyone deserves a smile they love. With our remote-access, teledentistry model, we bring invisible aligners directly to customers for 60% less than other teeth straightening options. And it’s all done under the remote care of a state-licensed dentist or orthodontist.

Customers can get started by scheduling a 3D scan of their teeth at their local SmileShop, or by purchasing an at-home impression kit. Each customer is then assigned a dentist or orthodontist to oversee their smile and help build their 3D smile plan (a projection of how their teeth will move into place while wearing our invisible aligners). It’s entirely risk-free: If the doctor determines you’re not a good fit for SmileDirectClub, we’ll refund you the cost of your kit or scan. 

Expanding access to care

Today, we’re expanding access to care even more by lowering the cost of our impression kits to $79. That’s right, $79! We’re still doctor-directed and the most convenient for your schedule.

We’re excited to be able to bring more people the smiles they’ve always wanted but couldn’t afford with traditional braces and orthodontia.

What are you waiting for? Click the link below and get to grinning. 🙂

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